What is SEO?
SEO (Search Engine Optimization) is the practice of optimizing your website and content to improve its visibility and ranking on search engine results pages (SERPs). The goal is to increase organic (non-paid) traffic to a website by making it more attractive to search engines like Google, Bing, and Yahoo.
Digital marketing is the use of online platforms and technologies to promote products or services. It includes strategies like (improving search engine visibility), social media marketing, email campaigns, content creation, and paid advertising (PPC). It helps businesses reach a wide audience, track results, and adapt quickly, making it a cost-effective way to grow a brand and engage with customers.
How SEO Works:-
Search engines use complex algorithms to rank web pages based on their relevance to a search query. They analyze factors like the quality of content, keyword usage, website structure, and backlinks to determine how well a page answers a user's query. It ensures that a website aligns with these factors to appear higher in search results
Types of SEO:-
There are three main types , each focusing on different aspects of optimization:
1. On-Page SEO:-
On-page involves optimizing the content and HTML source code of individual pages to improve their search engine ranking
2. Off-Page SEO:-
Off-page refers to activities outside of your website that influence its ranking. It focuses on building the site's authority and credibility.
3. Technical SEO:-
Technical focuses on improving the backend of your website to ensure that search engines can crawl, index, and rank your site efficiently
